Join Millwall FC & the former Executive Director of the Football Association as they discuss how digital transformation is transforming their fan engagement.
Millwall Football Club is on a journey to change how it engages with fans while boosting matchday attendance. At the heart of this transformation is integrating OneID®'s digital identity verification solution within its single sign-on (SSO).
By simplifying how fans log in to their accounts, fans are getting a more personalised experience across all Millwall platforms. This single change is enabling Millwall to:
- Get a single and holistic view of the fan's interactions and tailor the experience using insights and high-quality data
- Plan and execute targeted marketing campaigns, that engage and convert better.
- Create seamless, secure digital interactions removing friction from key touch points.
Why you should attend this football webinar.
This is a must-attend if you’re looking to:
- Transform and simplify how you onboard and authenticate fans, so they keep coming back
- Leverage data to better engage your fans and turn it into commercial success
- See the measurable business results seamless single sign-on can deliver, with Millwall as an example
- Implement a secure, flexible solution that delivers a seamless experience and is accessible to all, like OneID®
- Explore the possibility of scaling this approach across the football pyramid and beyond