How Millwall FC is Using Data to Drive its Digital Transformation

Watch the webinar with Millwall FC & the former Executive Director of the Football Association as they discuss how digital transformation is transforming their fan engagement.

Millwall Football Club is on a journey to change how it engages with fans while boosting matchday attendance. At the heart of this transformation is integrating OneID®'s digital identity verification solution within its single sign-on (SSO).

By simplifying how fans log in to their accounts, fans are getting a more personalised experience across all Millwall platforms. This single change is enabling Millwall to:

• Get a single and holistic view of the fan's interactions and tailor the experience using insights and high-quality data
• Plan and execute targeted marketing campaigns, that engage and convert better. 
• Create seamless, secure digital interactions removing friction from key touch points.
  

Watch the Webinar On-demand if you're looking to:

• Transform and simplify how you onboard and authenticate fans, so they keep coming back
• Leverage data to better engage your fans and turn it into commercial success
• See the measurable business results seamless single sign-on can deliver, with Millwall as an example
• Implement a secure, flexible solution that delivers a seamless experience and is accessible to all, like OneID®
• Explore the possibility of scaling this approach across the football pyramid and beyond

About OneID®

OneID® is the only UK Identity Service that uses bank-verified data to create absolute certainty between a business and its customers in a fast, simple, secure and truly digital way.

Along with bank-verified data, we also offer businesses the flexibility to choose from trusted data sources, like mobile network operators, government identity documents, and our own digital identity wallet—depending on the business and compliance needs they have to meet.

OneID®’s real-time verification solutions balance digital ease with the strongest counter-fraud measures. It seamlessly blends into the digital habits of today’s customers, enabling businesses to verify 98% of UK adults with minimal friction and maximum confidence.

In addition to identity verification, OneID® simplifies age verification, Direct Debit setup and customer and employee onboarding. By streamlining these processes, OneID® partners with businesses to implement key regulations like the Online Safety Act, reduce operational costs, improve customer engagement, and drive growth.

OneID® is certified under the UK government's Digital Identity and Attributes Trust Framework (DIATF), FCA-regulated, and a B Corp business committed to making the digital world safer. Headquartered in the UK, we’ve brought together experts in Digital Identity, Payments, Banking, Technology, and Government to help businesses build trust and security at scale.