Football Webinar: How Millwall FC is Using Data to Drive its Digital Transformation

Watch the webinar with Millwall FC & the former Executive Director of the Football Association as they discuss how digital transformation is transforming their fan engagement.

Millwall Football Club is on a journey to change how it engages with fans while boosting matchday attendance. At the heart of this transformation is integrating OneID®'s digital identity verification solution within its single sign-on (SSO).

By simplifying how fans log in to their accounts, fans are getting a more personalised experience across all Millwall platforms. This single change is enabling Millwall to:

• Get a single and holistic view of the fan's interactions and tailor the experience using insights and high-quality data
• Plan and execute targeted marketing campaigns, that engage and convert better. 
• Create seamless, secure digital interactions removing friction from key touch points.
  

Watch the Webinar On-demand if you're looking to:

• Transform and simplify how you onboard and authenticate fans, so they keep coming back
• Leverage data to better engage your fans and turn it into commercial success
• See the measurable business results seamless single sign-on can deliver, with Millwall as an example
• Implement a secure, flexible solution that delivers a seamless experience and is accessible to all, like OneID®
• Explore the possibility of scaling this approach across the football pyramid and beyond