One of the world’s most visited websites has partnered with OneID®, the UK’s leading digital identity provider, to deliver a low-friction, privacy-preserving age verification solution that ensures full compliance with the UK’s Online Safety Act (OSA).
With online platforms under pressure to meet new regulatory standards worldwide, concerns over privacy, poor onboarding experiences, and high drop-off rates have posed significant challenges to age verification. The platform, one of the top 20 websites in the world, addresses all these challenges while meeting its OSA compliance by partnering with OneID.
At the core of the service is OneID’s mobile verification solution, which verifies a user’s age in under three seconds, without requiring facial scans, ID uploads, credit card data, or the sharing of sensitive personal information. The frictionless system securely links a verified user to their device, enabling seamless access for future visits while maintaining a high standard of safety and trust.
The Online Safety Act gives OneID’s mission—to make the internet safer—a powerful legislative foundation. As a certified B Corp, we’re committed to enabling trust online, ensuring safety for individuals, businesses, and especially children. This partnership is a perfect example of how we’re turning that mission into reality—without adding friction to the process.”
Rob Kotlarz, OneID® Founder
Ofcom’s draft codes of practice define a Highly Effective Age Assurance (HEAA) solution as one that is: Technically Accurate, Reliable, Robust, and Fair, with additional considerations around being privacy-preserving and accessible.
OneID’s solution meets all of these standards by design — offering technical strength and robust data assurance while protecting user privacy and remaining accessible across devices and demographics.
While the OSA is specific to the UK, the challenge of protecting minors from harmful content is a global concern. OneID’s solution is already equipped to support compliance across multiple jurisdictions, including the EU, Australia, and the United States—making it a scalable answer to a rapidly evolving regulatory landscape.
This partnership not only enables one of the world’s largest online platforms to meet Ofcom’s compliance deadline but also underscores a broader movement toward modernising the digital trust infrastructure—proving that safety, privacy, and user simplicity can go hand in hand.
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About OneID®
OneID® is the only provider of truly digital, real-time identity services that create absolute certainty between a business and an individual in the fastest, cheapest, and safest way. Our digital ID services use the most advanced counter-fraud measures to help protect banks, businesses, and consumers from online identity fraud. By streamlining existing ID processes, including payments, Direct Debits, onboarding, and more, we help businesses reduce operational costs, increase sales, and improve customer engagement.
As the only UK Identity Service with access to bank-verified data, around 50 million adults are already set up to use OneID® for real-time verification. OneID® is government-certified, registered with the FCA, and a B Corp business.
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