One of the world’s most visited websites has partnered with OneID®, the UK’s leading digital identity provider, to deliver a low-friction, privacy-preserving age verification solution that ensures full compliance with the UK’s Online Safety Act (OSA).
With online platforms under pressure to meet new regulatory standards worldwide, concerns over privacy, poor onboarding experiences, and high drop-off rates have posed significant challenges to age verification. The platform, one of the top 20 websites in the world, addresses all these challenges while meeting its OSA compliance by partnering with OneID.
At the core of the service is OneID’s mobile verification solution, which verifies a user’s age in under three seconds, without requiring facial scans, ID uploads, credit card data, or the sharing of sensitive personal information. The frictionless system securely links a verified user to their device, enabling seamless access for future visits while maintaining a high standard of safety and trust.
The Online Safety Act gives OneID’s mission—to make the internet safer—a powerful legislative foundation. As a certified B Corp, we’re committed to enabling trust online, ensuring safety for individuals, businesses, and especially children. This partnership is a perfect example of how we’re turning that mission into reality—without adding friction to the process.”
Ofcom’s draft codes of practice define a Highly Effective Age Assurance (HEAA) solution as one that is: Technically Accurate, Reliable, Robust, and Fair, with additional considerations around being privacy-preserving and accessible.
OneID’s solution meets all of these standards by design — offering technical strength and robust data assurance while protecting user privacy and remaining accessible across devices and demographics.
While the OSA is specific to the UK, the challenge of protecting minors from harmful content is a global concern. OneID’s solution is already equipped to support compliance across multiple jurisdictions, including the EU, Australia, and the United States—making it a scalable answer to a rapidly evolving regulatory landscape.
This partnership not only enables one of the world’s largest online platforms to meet Ofcom’s compliance deadline but also underscores a broader movement toward modernising the digital trust infrastructure—proving that safety, privacy, and user simplicity can go hand in hand.
About OneID®
OneID® is the only UK Identity Service that uses bank-verified data to create absolute certainty between a business and its customers in a fast, simple, secure and truly digital way.
Along with bank-verified data, we also offer businesses the flexibility to choose from trusted data sources, like mobile network operators, government identity documents, and our own digital identity wallet—depending on the business and compliance needs they have to meet.
OneID®’s real-time verification solutions balance digital ease with the strongest counter-fraud measures. It seamlessly blends into the digital habits of today’s customers, enabling businesses to verify 98% of UK adults with minimal friction and maximum confidence.
In addition to identity verification, OneID® simplifies age verification, Direct Debit setup and customer and employee onboarding. By streamlining these processes, OneID® partners with businesses to implement key regulations like the Online Safety Act, reduce operational costs, improve customer engagement, and drive growth.
OneID® is certified under the UK government's Digital Identity and Attributes Trust Framework (DIATF), FCA-regulated, and a B Corp business committed to making the digital world safer. Headquartered in the UK, we’ve brought together experts in Digital Identity, Payments, Banking, Technology, and Government to help businesses build trust and security at scale.
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