ShopWired Announces partnership with OneID® to Enable Age Verification

London, UK – 11 September  2025 — ShopWired, a leading UK-based eCommerce platform, today unveiled its newly available integration with OneID®, the UK’s leading provider of bank-based digital identity and age verification solutions. This collaboration empowers merchants using ShopWired to confidently comply with age restrictions while maintaining a streamlined customer experience.

Key benefits of the Integration:

• Product-level Age Restriction — Sellers can now mark individual items as age-restricted, triggering age checks automatically during checkout when such products are added to the basket.
• Fast & Flexible Verification — Age verification can be completed swiftly on any device or via mobile QR scanning, ensuring both speed and convenience.
• Customisable Settings — Merchants may enable an 'always verify' option for stricter compliance. Guest checkout users will also be required to verify age with each purchase.
• Comprehensive Admin Controls — Proof of verification—including result, date, and time—is captured and stored in ShopWired’s custom fields for both customers and orders. This allows merchants to manage and audit age verification from their admin console, as well as import and export verification details for reporting purposes. No other personal identifiers, like name or address, are stored as a result of the age verification. 

Why the partnership matters

Following enhanced legal and regulatory attention on online safety and the requirement to protect underage consumers, this collaboration arms merchants with a dependable, easy-to-use solution for managing age restrictions—without compromising user experience.

“As the regulatory landscape tightens around age-restricted products, merchants need reliable compliance tools—not to mention flexibility and performance our integration with OneID offers exactly that: fast, secure age verification that fits naturally into the checkout flow.”

Tina Devine, Chief Commercial Officer, ShopWired

OneID’s platform delivers real-time verification by leveraging mobile network operator or bank-verified data, which confirms that a customer is over 18—without requiring them to upload sensitive documents such as IDs or selfies.

 “We are delighted to partner with ShopWired to deliver frictionless, bank-verified age checks at the point of purchase. Protecting young people online is a shared responsibility, and this collaboration ensures merchants can comply with regulations while offering customers the simplest, most secure way to prove their age—without ever oversharing personal data.

Keith Mabbitt, Chief Commercial Officer at OneID®

To learn how easily merchants on ShopWired can integrate OneID®, click here.

About ShopWired

ShopWired is the UK’s favourite ecommerce platform, chosen by thousands of businesses that want powerful features, unbeatable customer care and transparent pricing with no hidden costs. Built for growth, our platform combines intuitive design, advanced tools and AI-driven innovation to help retailers boost sales, streamline operations and deliver exceptional shopping experiences. 

Our dedicated support team is recognised for going above and beyond, giving merchants the confidence to grow their business at every stage. Headquartered in Birmingham, we partner with leading technology providers like OneID® to bring unmatched security, trust and convenience to online selling.
Learn more at www.shopwired.co.uk.

About OneID®

OneID® is the only UK Identity Service that uses bank-verified data to create absolute certainty between a business and its customers in a fast, simple, secure and truly digital way.

Along with bank-verified data, we also offer businesses the flexibility to choose from trusted data sources, like mobile network operators, government identity documents, and our own digital identity wallet—depending on the business and compliance needs they have to meet.

OneID®’s real-time verification solutions balance digital ease with the strongest counter-fraud measures. It seamlessly blends into the digital habits of today’s customers, enabling businesses to verify 98% of UK adults with minimal friction and maximum confidence.

In addition to identity verification, OneID® simplifies age verification, Direct Debit setup and customer and employee onboarding. By streamlining these processes, OneID® partners with businesses to implement key regulations like the Online Safety Act, reduce operational costs, improve customer engagement, and drive growth.

OneID® is certified under the UK government's Digital Identity and Attributes Trust Framework (DIATF), FCA-regulated, and a B Corp business committed to making the digital world safer. Headquartered in the UK, we’ve brought together experts in Digital Identity, Payments, Banking, Technology, and Government to help businesses build trust and security at scale.