OneID® joins Mastercard Start Path’s Security Solutions programme to scale innovation in digital identity

OneID®, a leading UK-based digital identity provider, today announced it’s joining Mastercard Start Path as part of a new program dedicated to accelerating innovation in security solutions. OneID was handpicked during a competitive global application and vetting process. As part of the Start Path Security Solutions program, OneID will have the opportunity to leverage Mastercard’s network, expertise and technology to advance its product strategy and solve for consumer and merchant pain points.

As more services move online, verifying key identity attributes like name, age, and address is becoming increasingly important. There is a growing need for online identity verification, particularly age verification. Regulators are tightening requirements—especially in sectors like social media, gambling, alcohol, and adult content—through laws like the UK’s Online Safety Act and the EU's Digital Services Act.

OneID® is focused on scaling its robust identity verification capabilities across UK-based banks to enable secure, user-controlled, and privacy-preserving identity attribute verification. The OneID® service enables enterprises to protect themselves and their customers from fraud, improve conversion rates, and provides an additional tool to help them perform age verification and KYC (Know Your Customer) checks.

As part of Mastercard’s deep commitment to securing the digital economy, the company announced its Identity Attribute Verification (IAV) service, which enables cardholders to share verified identity attributes—such as name, address, and date of birth or an ‘age over’ attribute —directly from their bank via the Mastercard payment network. This innovative approach allows for real-time identity and age checks at the point of interaction in a way that is as simple as making a card payment.

For businesses, this marks a significant leap forward in digital trust. By embedding identity verification into existing payment infrastructure, Mastercard’s IAV enables companies to reduce fraud, accelerate onboarding and streamline customer journeys, without introducing additional friction. Businesses no longer need to rely on outdated manual checks or inconsistent data sources; instead, they can access highly reliable, bank-verified identity information in real time.

OneID® delivers seamless and secure identity and age verification using data from trusted financial institutions. In collaboration with Mastercard Start Path, OneID® has a pathway for accelerating innovation in identity verification and bringing bank-based digital identity to scale in the UK.

“We’re thrilled to be working with Mastercard. With a shared vision for building trust in the digital economy through innovation in identify verification, we have an opportunity to bring our class leading technologies together, leveraging Mastercard’s network. OneID is committed to enabling secure and instant access to verified information, we’re helping businesses reduce fraud, meet compliance needs, and deliver better digital experiences—all while putting privacy and security first.”

Paula Sussex, CEO, OneID®

Mastercard Start Path is an award-winning startup engagement program. Since 2010, Start Path has helped scale businesses and drive sustainable growth, with a portfolio of over 475 companies from more than 60 countries - many of which are entering public markets, reaching unicorn status and exploring extended commercial engagements with Mastercard and its customers.

Mastercard leverages its network, expertise and technology to help fintechs drive innovation at scale. Fintechs rely on Mastercard's infrastructure, connectivity and commercial relationships for growth, while their big ideas and disruptive approach can enhance Mastercard's offerings to reach more people and businesses. This mutual benefit fosters innovation at scale to help advance the broader commerce ecosystem.

About OneID®

OneID® is the only UK Identity Service that uses bank-verified data to create absolute certainty between a business and its customers in a fast, simple, secure and truly digital way.

Along with bank-verified data, we also offer businesses the flexibility to choose from trusted data sources, like mobile network operators, government identity documents, and our own digital identity wallet—depending on the business and compliance needs they have to meet.

OneID®’s real-time verification solutions balance digital ease with the strongest counter-fraud measures. It seamlessly blends into the digital habits of today’s customers, enabling businesses to verify 98% of UK adults with minimal friction and maximum confidence.

In addition to identity verification, OneID® simplifies age verification, Direct Debit setup and customer and employee onboarding. By streamlining these processes, OneID® partners businesses implement key regulations like the Online Safety Act, reduce operational costs, improve customer engagement, and drive growth.

OneID® is a government-certified, FCA-regulated, and a B Corp business committed to making the digital world safer. Headquartered in the UK, we’ve brought together experts in Digital Identity, Payments, Banking, Technology, and Government to help businesses build trust and security at scale.

How can OneID® help you? Speak with one of our online safety experts.